This post is the last of a seven post series on MapDash Analytics
by Ken Howard
One of the many features of MapDash for Faith Communities that makes it unique among other faith-based demographic tools is an analytic report that we call a Missional Context ReportTM. MCRs were developed by FaithX as a way for faith leaders at the congregations and judicatory level to better understand the lifestyles of the people in their neighborhoods in order to better engage them.
MCRs are one-page reports that translate market segmentation data into ten areas of key information and practical programmatic and ministry opportunities that congregations can use to better target their engagement strategies to the unique lifestyles of the dominant population segment in each of the neighborhoods that form the community they serve. These areas are:
- Communications and Technology
- Education and Formation
- Hospitality and Fellowship
- Leadership/Doership Skill Set
- Midweek Involvement
- Neighborhood Characteristics and Issues
- Outreach Opportunities
- Stewardship and Finance
- Theological/Political Orientation
- Worship
You can find a sample MCR here
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