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Strategic Missional Consulting

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Jun 08 2022

Data-Grounded Outreach

by Mary Frances

When I was in my first call (feels like forever ago), someone asked me about my target audience.  The question seemed absurd to me at the time.  Wasn’t it obvious that we would take anyone who came through our doors?  Why would we focus on one particular part of the population to the exclusion of others?  Wasn’t everyone in need of the good news of the Gospel?  How little I knew back then!  Understanding your target audience is, indeed, key to reaching people.  It’s not surprising, for instance, that young people were not impressed by presidential candidate Joe Biden’s bus with the word “Malarkey” scrawled across the side.  Did they even know what malarkey meant?  And older people were less attracted to the technology emphasis repeated over and over again by once candidate Andrew Yang.  But Biden was looking to reach older people and Yang was looking to reach younger people, so their approaches were inherently different.  Who are you trying to reach and how will you know where to find them?

The best tool I have found for identifying your target population is the Neighborhood Missional Intelligence Report (NMIR) from FaithX.  It’s easy to read and inexpensive.  You don’t have to spend thousands of dollars on a data subscription.  This 2-page report has over 40 data points and it comes in a pdf or dynamic html version, the latter of which offers clickable data behind the data.  It will also provide data for three different drive or walking times such as 5, 10 or 15 minutes, or for a custom distance or time, therefore tripling the amount of data you receive.

[Read more…]

Written by Mary Frances · Categorized: FaithX Blog · Tagged: Data Driven Discernment, Generational Breakdown, Housing, Neighborhood Missional Intelligence Report

Mar 30 2022

How will the Covid Endemic Impact Your Congregation?

by Mary Frances

About once a month I gather with leaders from a group of congregations to talk about changes they can make in order to do a better job of living into their mission, vision and values.  At our next meeting we are going to talk about how to assess the effectiveness of the changes they have made.  So often, we allow major decisions to hinge on a handful of stories without ever taking the time to thoroughly evaluate what we are doing.  Now that we are moving from the Covid pandemic to the Covid endemic, this might be the time to start a thoughtful and thorough evaluation of what you are doing to live out your mission, vision and values as well as why.  

[Read more…]

Written by Mary Frances · Categorized: COVID-19, FaithX Blog · Tagged: congregational vitality assessment, Coronavirus, COVID, COVID-19, COVID19, Endemic, hybrid congregation, hybrid worship, livestream services, Neighborhood Missional Intelligence Report

Mar 01 2022

How Diverse Are Our Congregations, Really?

Missing Population Segments: Problem or Opportunity 
Another Episcopal Pulse Micro-Survey

By the Rev. Ken Howard
FaithX Executive Director
Episcopal Pulse Experiment Manager

Okay. We’ve long known that many of our congregations have a issue with diversity and inclusion. 

In fact, it was decades ago that the Rev. Dr, Martin Luther King, Jr. said that 11am on Sunday was “the most segregated hour in Christian America.” 

EP Survey #4 reveals just how extensive that issue remains.

[Read more…]

Written by Ken Howard · Categorized: FaithX Blog, Posts by Ken Howard · Tagged: Neighborhood Missional Intelligence Report

Feb 10 2022

MapDash: A Real Game Changer

By The Rev. Canon C. John Thompson-Quartey
Canon for Ministry Development & Congregational Vitality
Episcopal Diocese of Atlanta

MapDash for Faith Communities has been a real game changer for our diocese.  Using this tool on a judicatory level has proven to be a real Godsend, because we are now able to get a deeper understanding of the needs and opportunities in the environment in which our faith communities are located, so that we may better craft a suitable intervention to help each congregation respond to real needs in their communities.  No more do we have to default to anecdotes about why congregations are failing.  With a little help from FaithX, MapDash for Faith Communities is giving us real data with which we can interpret the needs and opportunities in our communities.  

[Read more…]

Written by Mary Beth Howard · Categorized: FaithX Blog, Ministry Development and Redevelopment, Posts by Guest FaithX Friends, Topics · Tagged: Data Driven Discernment, faithx, game-changer, Map Layers, MapDash, MapDash for Faith Communities, Neighborhood Missional Intelligence Report

Jan 19 2022

Something new in 2022!

Congregational access to missional intelligence reports now available in MapDash

By The Rev. Ken Howard

Attention judicatory leaders!

Have pandemic budget cuts forced your denominational headquarters to discontinue access to local demographic reports by your judicatory and the congregations you serve?

Have you been waiting to commit to MapDashTM for Faith Communities until your congregations could directly access neighborhood demographic reports? 

The wait is over! 

The FaithX Project is excited to announce that, starting January 1, 2022, subscriptions to MapDash for Faith Communities, our affiliate Datastory’s highly-regarded demographic/analytic platform, will include an option for your congregational leaders to access interactive infographic Neighborhood Missional Intelligence Reports directly from their own laptop, tablet, or desktop computer.

Existing and new MapDash subscribers can now add this new experience for direct congregational access.

The fee for this add-on starts at $1,495 for up to 50 congregations. Additional congregations can be added for $500 per 50 congregations. For more than 200 congregations, contact us at info@faithx.net.

Click Here if You are Ready to Order

OR
For more information about how you can get this new MapDash add-on for your judicatory and its congregations or for guidance on your best option, contact FaithX at info@faithx.net.

Written by Ken Howard · Categorized: FaithX Blog, Posts by Ken Howard · Tagged: Demographics, judicatories, judicatory leaders, MapDash for Faith Communities, Missional Intelligence, neighborhood demographics, Neighborhood Missional Intelligence Report

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