The FaithX Project

Strategic Missional Consulting

Looking Back on 2019

by Ken Howard

2019 was a good year for FaithX. It had its ups and downs – a rollercoaster ride, for sure, at times – but all-in-all, both despite and because of it all, we came through 2019 much stronger, with a clearer vision of who we are and where we are going, and with many successes to energize us. 

We’ve come a long way since we launched in December of 2016. Back then it was just me as FaithX’s executive director/principal (and only) consultant, a 4-person volunteer board of directors, and one client, the Episcopal Diocese of Maryland and its two newest congregations. 

Over the next two years, we would establish our affiliation with Datastory, collaborate with them to prototype, develop, beta test, and launch the next-generation demographic analysis and missional planning platform, which would become known as MapDash for Faith Communities, added about a dozen clients, two associate consultants, a blog coordinator, a volunteer research director, and publish a ground-breaking research paper entitled “The Religion Singularity.” 

In 2019 we broadened our reach even further. We expanded our work not only into more Episcopal dioceses, congregations, and organizations, but more importantly, branching out into more than five additional “denominations” (i.e., including the non-denominational movement), and have begun discussions with interfaith and non-Christian faith traditions. We launched a new peer-reviewed journal about religion and ministry. We worked with Datastory to develop and launch the new Neighborhood Missional Intelligence Report, and we designed the consultative Neighborhood Missional Assessment program to help congregations identify emerging missional opportunities and challenges in the neighborhoods they serve. 

And so I’d like to offer my appreciation to all of those who have joined FaithX on our experimental missional journey through the end of religion as we know it into the future of faith in whatever form God is calling it into being…

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Finding Fertile Soil – Missional Opportunity Index

This post on the Missional Opportunity Index is Part 3 of our
MapDash Analytics Series

How do you know if your judicatory needs a new congregation? And how do you know where?

How can you know whether there are opportunities for multiple congregations to collaborate in engaging growing communities that they share?

How do you know whether investing resources in a struggling congregation is likely to make a difference?

These are important questions that every judicatory has to answer sooner or later.

The Missional Opportunity Index (or MOI) was designed to give judicatories data that can help them answer these important questions and more.

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An Introduction to MapDash Analytics

To fully understand location-based data we need to organize and examine the data in four different ways. We have to:

  1. Visualize – Get your faith community’s data on an map, so you can explore it visually.
  2. Contextualize – Find your faith community’s place in the data, so you can examine its missional context.
  3. Analyze – Interrogate the data, to reveal what it means for your faith community.
  4. Socialize – Share your data, with leaders, members, the community, funders, and other stakeholders

Today’s post is about step 3, and the analytic tools MapDash for Faith Communities provides that help you reveal what demographic, lifestyle, and other data mean for your faith community or judicatory.

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Forecasting Emerging Missional Opportunities – Creating the Missional Opportunity Index (Part 2)

As you learned in last week’s post, the Missional Opportunity Index (MOI) is a version of what marketing professionals call a Market Texture: a map-based representation of emerging market conditions based on a predictive algorithm composed of relevant correlated demographic factors. To generate the MOI, the program starts by creating a quarter-mile-square matrix across the entirety of a diocese, district, or other judicatory. Then it “drops a pin” on one of those thousands of points, samples the population with a 15-min drive from that point, and extracting 5-year projections of four demographic factors that drive Missional Opportunity (MO).

These four opportunity-related factors are:

  • Population Growth.Increasing population in an area is directly related to MO, as it represents an influx of new and unaffiliated people and/or a rapidly increasing rising generation.
  • Diversity Growth. Increasing diversity in an area is directly related to MO, becauseeven if area population has plateaued, it represents turnover in the current population. 
  • Generational Balance.Increasing imbalance between older and younger cohorts is inversely related to MO, as rapidly increasing or decreasing median age predicts reduced financial resources.
  • Qualified Population (a measure of population vs. competition).The number of same denomination worship centers competing for the population with a 15-min DriveTime is inversely correlated to MO.

The MOI map below represents Missional Opportunity in the Episcopal Diocese of Maryland. The map represents areas of high MO in medium-to-dark green, areas of moderate MO in yellow-to-light-green, and areas of low MO in orange-to-dark red. It forecasts that several areas of high Missional Opportunity will be emerging in the Episcopal Diocese of Maryland over the next five years, each of which will require different missional strategies to effectively engage.

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Forecasting Emerging Missional Opportunities – Creating the Missional Opportunity Index (Part 1)

A good hockey player plays where the puck is.
A great hockey player plays where the puck is going to be.

Wayne Gretzky
(Canadian professional ice hockey player – 1979 to 1999)

Missional opportunity is like hockey in this respect: If you wait to engage it after it has already emerged, it is already too late to engage it effectively. If you do want to engage missional opportunity effectively, you have to be there, prepared and ready, where and when it emerges, because if you wait, you will be forced to play a losing game of reactive catch-up after the fact.

Say you are considering starting a new congregation. If you wait until a growing community has developed a sufficient number of people to populate and financially support a house of worship, the rising price of real estate will have made purchasing the property on which to construct it cost prohibitive (if there are any suitable properties that have not already been snapped up by builders or more forward-thinking denominations). Similarly, if your established congregation waits to adapt its ministries to its changing neighborhood until the transformation is complete, one-time newcomers may have set down roots in congregations that loved them enough to adapt to them. No, you have to be willing to take the risk of predicting where and when the opportunity is going to be doing what is necessary to be there.

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