by khoward | Jan 24, 2019 | FaithX Blog, Posts by Ken Howard
As you learned in last week’s post, the Missional Opportunity Index (MOI) is a version of what marketing professionals call a Market Texture: a map-based representation of emerging market conditions based on a predictive algorithm composed of relevant correlated...
by khoward | Jan 17, 2019 | FaithX Blog, Posts by Ken Howard
A good hockey player plays where the puck is.A great hockey player plays where the puck is going to be. Wayne Gretzky(Canadian professional ice hockey player – 1979 to 1999) Missional opportunity is like hockey in this respect: If you wait to engage it after it has...