Another late afternoon and here I am at my remote office – St. Arbuck’s (AKA Starbucks) – drinking an Egg Nog Latte and watching people come and go while I finish up a last few items of work before packing it in for the day.
And I find myself thinking:
“You know, faith communities could learn a thing or two from Starbucks…”
Starbucks is one of those places that, even if you don’t go there, you know it’s the place to go.
It’s the number one coffee shop in the United States, maybe even in the world. It’s almost like Starbucks was selling something addictive…
They are, of course. Starbucks sells coffee, which contains the drug caffeine. But as far as we know, Starbucks coffee has no more of the drug than the coffee sold at it’s two biggest coffee competitors, McDonalds or Dunkin’ Donuts. Starbucks doesn’t even sell better coffee, regularly coming in #3 behind McD and DD in blind taste tests.
It’s not about advertising, either. Starbucks hardly does any, compared to its competitors. You won’t find the Starbucks mermaid popping up on your TV next to the words “I’m lovin’ it.” Nor will you find a single billboard proclaiming, “America runs on Starbucks.”
So if it’s not about better coffee, stronger caffeine, or better advertising, what is it? Why are so many people addicted to Starbucks? If you ask the Starbucks CEO, he’ll tell you. It’s not about making better coffee but about the Starbuck’s experience. Starbucks knows how to create an experience and provide a sense of community that fills a deep-down need.
So let’s ask the real question, “Why are so many people addicted to the Starbuck’s experience?”
Here are ten reasons:1