The FaithX Project

Strategic Missional Consulting

Who Are The People In Your Neighborhood? From Market Analytics to Missional Context Reports

This post is the last of a seven post series on MapDash Analytics

by Ken Howard

One of the many features of MapDash for Faith Communities that makes it unique among other faith-based demographic tools is an analytic report that we call a Missional Context ReportTM. MCRs were developed by FaithX as a way for faith leaders at the congregations and judicatory level to better understand the lifestyles of the people in their neighborhoods in order to better engage them. 

MCRs are one-page reports that translate market segmentation data into ten areas of key information and practical programmatic and ministry opportunities that congregations can use to better target their engagement strategies to the unique lifestyles of the dominant population segment in each of the neighborhoods that form the community they serve. These areas are:

  1. Communications and Technology
  2. Education and Formation
  3. Hospitality and Fellowship
  4. Leadership/Doership Skill Set
  5. Midweek Involvement
  6. Neighborhood Characteristics and Issues
  7. Outreach Opportunities 
  8. Stewardship and Finance
  9. Theological/Political Orientation
  10. Worship

You can find a sample MCR here

[Read more…]

Neighborhood Missional Intelligence – Report or Assessment?

The 2nd of 8 posts on MapDash Analytics

by Ken Howard

FaithX Strategic Missional Services now offers two resources to explore missional opportunities at the local community level. The first is a Neighborhood Missional Intelligence Report. The second is a Neighborhood Missional Intelligence Assessment.

Think of the difference between the Report and the Assessment as the difference between taking a “selfie” and sitting for a portrait, except the subject is not you but your community and both are much more detailed than you might expect.

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An Introduction to MapDash Analytics

To fully understand location-based data we need to organize and examine the data in four different ways. We have to:

  1. Visualize – Get your faith community’s data on an map, so you can explore it visually.
  2. Contextualize – Find your faith community’s place in the data, so you can examine its missional context.
  3. Analyze – Interrogate the data, to reveal what it means for your faith community.
  4. Socialize – Share your data, with leaders, members, the community, funders, and other stakeholders

Today’s post is about step 3, and the analytic tools MapDash for Faith Communities provides that help you reveal what demographic, lifestyle, and other data mean for your faith community or judicatory.

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Using Science to Find the Faithful: FaithX and MapDash Feature in WhereNext eMagazine

FaithX and MapDash for Faith Communities were featured in an article published this week in WHERENEXT, an online eMagazine of Esri, the international GIS company that provides much of the data that powers MapDash. The author’s team interviewed FaithX founder Ken Howard, and faith leaders representing several FaithX clients, including:

Scroll down for an excerpt from and a link to the WhereNext article…

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Why does MapDash for Faith Communities Cost More?

 

“Why Is MapDash for Faith CommunitiesTM cost more than other demographic programs?”

It’s a question we get asked a lot. And it is true that an annual diocesan subscription to MapDash is more expensive than other programs, though renewal costs in subsequent years are somewhat less than the first year. And this is before adding the cost of guided strategic missional assessment and planning that we recommend for the first year.  Which brings us to a second question we get asked a lot…

“Why would I want to pay more for MapDash and even more for several days of consultation over a 3-6 month period? Why can’t we just use the cheaper program and do the missional assessment and planning work ourselves?”

I know, that’s actually two more questions. And all three are reasonable questions to ask.

And yes, of course you could do all those things. You could pay a lot less by subscribing to a less expensive program and doing all the demographic assessment and planning without any help.

But there are a lot of reasons why you shouldn’t do those things… and why you should invest more in MapDash subscription and in guided strategic missional planning.

There’s a reason that MapDash for Faith Communities is costs more.

It has to.

It has cost more because it is loaded with judicatory and congregational analytics that aren’t available anywhere else.

Analytics are what the name implies: practical faith community metrics derived from an analysis of key internal and/or external factors. And MapDash for Faith Communities contains eight faith community analytics unavailable elsewhere:

  • Congregational Vitality Index (CVI)
  • Congregational Sustainability Index (CSI)
  • Sustainability–Viability Margin Index (SVMI)
  • Missional Opportunity Index (MOI)
  • Missional Context Report (MCR)
  • MissionWebs
  • DriveTime Analysis (15 min)
  • Study Area Stats

Of course, we could provide MapDash for Faith Communities at a lower cost if we left out these eight judicatory-specific analytics. But that would make it less valuable.

Which brings us to a second reason that you should invest more in MapDash…

Because it IS more valuable.

The analytics it provides makes MapDash exponentially more valuable.

Where else could you go to get an annually updated assessment of vitality for every congregation in your judicatory with a single mouse-click? Or a five-year projection each congregation’s sustainability?

Where else could you go to see every area of projected emerging missional opportunity in your judicatory at a glance? Or every area of emerging missional challenge?

Where else could you go to see the area of greatest influence and attraction of every congregation in your judicatory? Or the areas of greatest competition among congregations?

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