The FaithX Project

Strategic Missional Consulting

Forecasting Emerging Missional Opportunities – Creating the Missional Opportunity Index (Part 2)

As you learned in last week’s post, the Missional Opportunity Index (MOI) is a version of what marketing professionals call a Market Texture: a map-based representation of emerging market conditions based on a predictive algorithm composed of relevant correlated demographic factors. To generate the MOI, the program starts by creating a quarter-mile-square matrix across the entirety of a diocese, district, or other judicatory. Then it “drops a pin” on one of those thousands of points, samples the population with a 15-min drive from that point, and extracting 5-year projections of four demographic factors that drive Missional Opportunity (MO).

These four opportunity-related factors are:

  • Population Growth.Increasing population in an area is directly related to MO, as it represents an influx of new and unaffiliated people and/or a rapidly increasing rising generation.
  • Diversity Growth. Increasing diversity in an area is directly related to MO, becauseeven if area population has plateaued, it represents turnover in the current population. 
  • Generational Balance.Increasing imbalance between older and younger cohorts is inversely related to MO, as rapidly increasing or decreasing median age predicts reduced financial resources.
  • Qualified Population (a measure of population vs. competition).The number of same denomination worship centers competing for the population with a 15-min DriveTime is inversely correlated to MO.

The MOI map below represents Missional Opportunity in the Episcopal Diocese of Maryland. The map represents areas of high MO in medium-to-dark green, areas of moderate MO in yellow-to-light-green, and areas of low MO in orange-to-dark red. It forecasts that several areas of high Missional Opportunity will be emerging in the Episcopal Diocese of Maryland over the next five years, each of which will require different missional strategies to effectively engage.

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Forecasting Emerging Missional Opportunities – Creating the Missional Opportunity Index (Part 1)

A good hockey player plays where the puck is.
A great hockey player plays where the puck is going to be.

Wayne Gretzky
(Canadian professional ice hockey player – 1979 to 1999)

Missional opportunity is like hockey in this respect: If you wait to engage it after it has already emerged, it is already too late to engage it effectively. If you do want to engage missional opportunity effectively, you have to be there, prepared and ready, where and when it emerges, because if you wait, you will be forced to play a losing game of reactive catch-up after the fact.

Say you are considering starting a new congregation. If you wait until a growing community has developed a sufficient number of people to populate and financially support a house of worship, the rising price of real estate will have made purchasing the property on which to construct it cost prohibitive (if there are any suitable properties that have not already been snapped up by builders or more forward-thinking denominations). Similarly, if your established congregation waits to adapt its ministries to its changing neighborhood until the transformation is complete, one-time newcomers may have set down roots in congregations that loved them enough to adapt to them. No, you have to be willing to take the risk of predicting where and when the opportunity is going to be doing what is necessary to be there.

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Measuring Congregational Vitality and Sustainability

The Necessity and The Challenge

By The Rev. Ken Howard

In this time when faith communities are becoming increasingly uncertain about their prospects for the future, evaluating congregational vitality and sustainability has become a critical necessity for congregations and the denominational organizations (dioceses, districts, associations) that support them.

Vitality vs. Sustainability

Unfortunately, with currently-available denominational annual reporting tools, measuring congregational vitality and sustainability is not an easy or straightforward task.

They simply do not ask the right questions.

Let’s face it: It is well known that annual congregational reports – with their static, point-in-time, rear-view mirror measures of membership and attendance – do not measure vitality, at least not directly. And there’s the additional problem of what some call the “B.S. Factor”: the strong incentive to estimate to the high side on attendance and to be lax in culling membership rosters. One or two denominations (ELCA for example) are beginning to formulate and test questions to assess the former. But these are not yet in final form or in widespread use

And annual congregational reports don’t really measure sustainability at all, even indirectly. No denominations are currently measuring sustainability.

So when we were challenged by the Episcopal Church’s staff officer for church starts and redevelopment to find a way to gauge congregational vitality and sustainability using only currently available data, we were aware of the magnitude of the task. But we were also excited about how useful such a tool would be if we could meet the challenge.

And after months of researching correlations and developing algorithms, and another month or so of designing, rapid prototyping, refining, and beta testing, we have developed two new map layers for MapDash for Faith Communities: a Congregational Vitality Index and a Congregational Sustainability Index.

Here’s how we did it…

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The FaithX Project, Inc. is 501(c)3 nonprofit organization with a religious and charitable purpose operated as a ministry by the Rev. Ken Howard under an extension of ministry from the Episcopal Bishop of Washington.