The FaithX Project

Strategic Missional Consulting

Coming Soon: Online Congregational Vitality Assessment

By the Rev. Ken Howard

In 2017, FaithX released a prototype of the Congregational Vitality Assessment: a first-of-its-kind research-based diagnostic inventory for measuring congregational vitality and sustainability. In late 2018, FaithX and the Episcopal Church Foundation entered into a collaboration to bring the CVA online in digital format, where it could be made available for free to a wider audience. That collaboration is about to reach fruition. The CVA has now emerged from beta-testing with a tentative launch date of mid-to-late September.

The Congregational Vitality Assessment is designed to provide a congregation with an assessment of its Vitality (how healthy it is) and its Sustainability (whether it has the people, financial, and contextual resources necessary to survive). The vitality section carries the bulk of the assessment, measuring ten areas of congregational functioning, such as Vision and Mission, Leadership, Lay Empowerment, Worship, Formation, Stewardship, and more. The assessment can be completed by a single congregational leader, a congregational leadership group, or the entire congregation.

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A Tale of Two Faith Communities (Vitality-Based Discernment in Action)

by Ken Howard

In our early days of consulting with congregations and dioceses around issues of congregational vitality and sustainability, I had the opportunity to consult with two imperiled congregations: an inner city congregation and a suburban congregation (represented in the above maps on the left and right, respectively). In both cases, our work was pro-bono. In both cases, we were brought in at the request of the bishops and for obvious reasons, will not be identifying the congregations, their dioceses, or their bishops. 

With the exception of their locations – different cities in different dioceses, one in the inner city, one in the near suburbs – both congregations were in very nearly the same condition:

  • Depleted membership: under 50 and falling. 
  • Bare bones attendance: under 25 and falling.
  • Aging out: Few if any children (mostly aging Boomers),
  • Unable to afford a full-time pastor.
  • Majority of revenue from rental income.
  • Majority of operating expenses from a rapidly-decreasing endowment (both said that if they really stretched it they could eke out another 10 years before they went under).
  • Spiking increase in Giving per Household (both congregations were proud of this, but it’s usually a last ditch attempt to stave off the seeming inevitability of closure).

Discussions with imperiled congregations are always fraught with emotion: denial, fear, anger, sorrow, guilt, resentment, and more. This is probably a big reason why, in most cases, congregations and their judicatory leaders avoid talking with each other about it (though both have seen the proverbial “writing on the wall”) until it’s too late to turn things around. And even then, there is a lot of “crap” to cut through, because most imperiled congregations have had a long time (sometimes decades) to come up with great (often blame-ridden) reasons about why the judicator should invest lots of resources to keep them afloat, most of which begin, “If only judicatory would [insert “Hail Mary” solution here].”

One of the great advantages of doing data-grounded Neighborhood Missional Assessment with an interactive, demographic analytical tool like MapDash for Faith Communities is that it cuts through the crap and rapidly facilitates transparent discussions about the vitality and sustainability of the congregation, and mutual discernment and planning around what, if any, strategies might revitalize the congregation.

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Looking Back on 2019

by Ken Howard

2019 was a good year for FaithX. It had its ups and downs – a rollercoaster ride, for sure, at times – but all-in-all, both despite and because of it all, we came through 2019 much stronger, with a clearer vision of who we are and where we are going, and with many successes to energize us. 

We’ve come a long way since we launched in December of 2016. Back then it was just me as FaithX’s executive director/principal (and only) consultant, a 4-person volunteer board of directors, and one client, the Episcopal Diocese of Maryland and its two newest congregations. 

Over the next two years, we would establish our affiliation with Datastory, collaborate with them to prototype, develop, beta test, and launch the next-generation demographic analysis and missional planning platform, which would become known as MapDash for Faith Communities, added about a dozen clients, two associate consultants, a blog coordinator, a volunteer research director, and publish a ground-breaking research paper entitled “The Religion Singularity.” 

In 2019 we broadened our reach even further. We expanded our work not only into more Episcopal dioceses, congregations, and organizations, but more importantly, branching out into more than five additional “denominations” (i.e., including the non-denominational movement), and have begun discussions with interfaith and non-Christian faith traditions. We launched a new peer-reviewed journal about religion and ministry. We worked with Datastory to develop and launch the new Neighborhood Missional Intelligence Report, and we designed the consultative Neighborhood Missional Assessment program to help congregations identify emerging missional opportunities and challenges in the neighborhoods they serve. 

And so I’d like to offer my appreciation to all of those who have joined FaithX on our experimental missional journey through the end of religion as we know it into the future of faith in whatever form God is calling it into being…

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Directional Indicators and Discernment Starters: Congregational Vitality and Sustainability Trend Indexes

This post on Congregational Vitality and Sustainability is written
By Ken Howard

(This is the fourth of eight articles on MapDash for Faith Communities Analytics)

Two of the most asked questions about analytics provided by MapDash for Faith Communities are about the Congregational Vitality Index (CVI) and the Congregational Sustainability Index (CSI). Both are powerful analytic tools if used wisely. The purpose of this article is to help MapDash users properly understand these tools, so they can interpret them appropriately and apply them effectively.

What They Are and What They Aren’t

CVI and CSI are not assessments. Assessments are direct, graded, criterion-referenced measurements that provide objective answers at a point in time. They make judgements based on facts that either inform or imply what the decision maker should do about it. Example (sailing): Is your boat currently leaking? If yes, fix the leak. If no, good to go.

CVI and CSI are indexes. Indexes are a collection of indicators that sample and describe the relative overall direction of factors that are correlated with a particular concern and may be predictive of it, but they do not measure the concern directly. They describe a trend (e.g., the sustainability or a congregation) and let the user discern what the trend means and what to do about it by filtering insights through the organizations vision, mission, commitments, resources, etc. Example (sailing): If you continue to sail in the direction you have been, are you heading shoreward or toward the open sea? If you mean to sail across the ocean blue, go on with your bad self. If not, better tack toward the shore.

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An Introduction to MapDash Analytics

To fully understand location-based data we need to organize and examine the data in four different ways. We have to:

  1. Visualize – Get your faith community’s data on an map, so you can explore it visually.
  2. Contextualize – Find your faith community’s place in the data, so you can examine its missional context.
  3. Analyze – Interrogate the data, to reveal what it means for your faith community.
  4. Socialize – Share your data, with leaders, members, the community, funders, and other stakeholders

Today’s post is about step 3, and the analytic tools MapDash for Faith Communities provides that help you reveal what demographic, lifestyle, and other data mean for your faith community or judicatory.

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FaithX is Datastory Affiliate