Step 2: Who Are Our Neighbors?
The next step is find out as much as we can about the characteristics of the people who live in your neighborhoods. We say neighborhoods (plural) because the community in which God has planted your congregation is actually a collection of communities: a neighborhood of neighborhoods, each of which have their own character and characters. And marketing research shows that there are definable subgroups within the general population that share similar demographic characteristics, values, and behaviors.
There are several kinds of data you can study to develop a clear picture of the people in your neighborhoods.